February 4, 2023


Prada isn’t simply well-known for its stylish RTW that can preserve you wanting sharp and runway-ready all day lengthy. Additionally they not too long ago expanded Pradasphere, which includes every part from the Prada Timecapsule (limited-edition bodily merchandise together with a present NFT) to Paradoxe ( a brand new line of fragrances). Then there are particular artwork tasks like ‘Who the Bær‘.

Created by the British-Japanese artist, Simon Fujiwara, ‘Who The Bær‘ is a cartoon persona. What’s fascinating is that ‘who’ has no mounted gender or sexuality. As a substitute, it takes on varied interpretations as Fujiwara explores modern-day points. These vary from local weather considerations to cultural appropriation, cosmetic surgery and Pop Artwork.

First conceptualised in 2020 in the course of the lockdown, Fujiwara continues to discover its coming-of-age narrative. An intensive sequence of drawings, collages, animations and sculptures can be on show. Every goals to seize the Asian (particularly, Japanese) viewers when it formally opens subsequent month.

That is the primary time the ‘Who The Bær‘ exhibition is open to the general public in Asia, following its debut present at Fondazione Prada in Milan. Which is sweet information for these planning to journey there, particularly with additional easing of journey restrictions coming quickly.

The exhibition can be situated inside Prada’s Tokyo Aoyama flagship (which is a landmark inside itself), and this an additional spot of purchasing earlier than (or after) visiting ‘Who The Bær‘ that can kick off on 15 October 2022.

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For extra data, do go to PRADA.com